Market & customers
Demand, customer needs, channels, competition and the wider customer relationship context.
About me
20+ years in commerce.
Beyond the code.
I am Dávid Fehér. My approach comes from hands-on work with suppliers, orders, pricing, inventory and customers — not just software development.
Dávid FehérCommerce systems consultant & developer
Systems built from commercial understanding
In commerce, everything is connected.
Product & assortment
Product range, categories, product data, availability and assortment logic.
Purchasing & partners
Suppliers, discounts, sourcing terms, currencies, replenishment and decision logic.
Pricing & profitability
Landed costs, margins, competitor pricing, exchange rates and pricing rules.
Inventory & logistics
Inventory value, stock turn, warehouses, shipping routes and order fulfilment.
Sales & customer experience
Webshop, wholesale, marketplaces, order handling, complaints and returns.
Finance & back office
Incoming invoices, payment deadlines, liquidity, tax and accounting links.
Management & operation
Reporting, controls, permissions and ongoing process improvement.
Appearance is not the same as performance
A business is not moved forward by the visual layer alone.
A webshop can be polished, modern and visually impressive. That still does not automatically improve purchasing, stock accuracy, logistics speed or financial clarity. The real substance lives behind the interface.
Commercial technology is like the engineering of the car, not just the wheel rim. The rim may look great, but if the whole vehicle is not thought through, it will not get far. The same is true for business systems.
Why this matters
I do not begin with the interface. I begin with how the company actually works: where time or money is lost, what should be simplified and what is worth automating. The technical decision comes after that.
Working method
Understanding → simplification → automation → digitalisation
01
Understanding
Learn how the company and its daily operation really work.
02
Simplification
Improve the process itself before building software around it.
03
Automation
Reduce repetitive work and unnecessary administration.
04
Digitalisation
Create connected systems and data flows that fit the operation.